Writer / Creator / Tech

Welcome to my digital space. I’m Pete Gypps, an entrepreneur with over 25 years in the industry, specialising in simplifying IT, Marketing, SEO, and pioneering AI-driven web development.

My approach focuses on demystifying complex processes, using AI to enhance creativity and deliver impactful, user-friendly solutions

Lead with AI Innovation

Harness AI for smarter, more impactful web solutions and design. Rapid development and delivery with enhanced quality without the pain.

Dominate Local Search

Deep knowledge and strategic insight in local SEO. Always analysing the latest trends for enhanced online presence and effective positioning.

Own the Niche

Establish your dominance in any niche with prolific, authoritative content. My strategy ensures Google rewards you with increased traffic and visibility.

Digital Marketing Strategy - Pete Gypps

Leveraging Expertise Across Multiple Ventures

When it comes to steering your website and marketing strategies towards success, the richness of my background plays a pivotal role. I stand at the forefront of the latest digital strategies and Google’s best practices. Still, I also bring the unique perspective of managing several successful businesses across various sectors, including IT support, digital marketing, and web development. This diverse enterprise experience, combined with my professional prowess in photography and editing, equips me with a dynamic toolkit to elevate your online presence.

The Power of Diverse Business Leadership

My journey through founding and leading multiple tech companies has enriched me with a powerful blend of technical, creative, and strategic insights. This multifaceted expertise is not just about having a list of accomplishments; it’s about applying a broad spectrum of proven strategies and innovative solutions to your digital challenges. Whether crafting visually compelling content, boosting your search rankings, or refining your brand’s digital footprint, my approach is bolstered by a proven track record of success across several ventures.

This entrepreneurial experience enhances my capacity to see the bigger picture and the finer details of your online strategy, ensuring a comprehensive approach to achieving your goals. Partnering with me means leveraging a depth of knowledge and experience that can transform your digital presence, making your brand visible and dominant in your industry. Let’s harness the collective power of my businesses and expertise to set your digital strategy ablaze, driving unparalleled success.

AI Content Creation: Revolutionising Web Development

AI isn’t just about using new tools; it’s about completely changing the game. From my experience, I’ve taken AI from being a helpful assistant to the main player, especially in creating content that ticks all the boxes — sounding human, looking right, and fitting perfectly into what Google loves, without any penalties. I’ve been on a mission to prove that AI can do more than just the basics. It can write articles you’d swear were penned by a human, generate images that nail every detail (yep, all fingers accounted for), and produce videos that bring text to life in ways you wouldn’t believe were automated.

My journey’s been about cracking the code on how to make AI work smarter, not harder. And guess what? It paid off. The content doesn’t just pass the human test; it excels, ensuring websites stand out for all the right reasons in the eyes of both users and search engines. No fluff, no nonsense, just straight-up results. This is the future of web development I’m talking about, and I’m not just participating; I’m leading the charge.

Excellence Through Trust and Understanding

In my 25-year career, I’ve always aimed for excellence in every field I’ve touched, from IT to design, development, and communication. What sets my approach apart is a commitment to exceed expectations. The intricacies can sometimes remain elusive even when strategies are simplified for clarity. However, what indeed underpins my relationship with clients is trust. This fundamental belief in my abilities and vision is what I genuinely sell. Clients may initially need to grasp the full scope of my strategies, but their trust is the key that unlocks the door to remarkable results.

This trust has sustained and grown client relationships from the start of my career, many of which continue to flourish today. My promise is more than just delivery; it’s an assurance of excellence fueled by mutual understanding and faith in the process. As clients embark on this journey with me, they soon witness the transformative power of our collaboration, leading to outcomes that are not just satisfying but genuinely astounding. This journey is a testament to the combined force of unwavering reliability, exceptional results, and the profound impact of trust.

Be Inspirational

often I ask clients for wise and insightful comments that I can share. Below are a few from clients I have worked with.

“The only way to do great work is to love what you do. Pete’s passion for his craft shines through in every project.”


“Choose a job you love, and you will never have to work a day in your life. Pete’s enthusiasm for his work is infectious.”


“What is the point of being alive if you don’t at least try to do something remarkable?”